Multimedia is a bigger industry than probably just about anyone realizes. Multimedia is in every part of our lives. It is in our homes, our businesses, our schools, and even our cars. It is on the Internet, on television, on phones, and even in print, just to mention a few. It can be web sites, games, kiosks, software for education and businesses, and pretty much anything you might use to interact with a computer. So it is incredibly important to have a strong presence in multimedia.
Source: Importance of Multimedia